How to Effectively Use Social Media for Business

by Wendy on January 2, 2011

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How to Effectively Use Social Media for Business

People involved in small business have found a powerful marketing tool in social networking sites.

Among the top social media used by business women today are Facebook, Twitter, LinkedIn and YouTube.  Use these sites to expose your business to more people, globally.


Facebook has become highly popular in recent years attracting millions of users from across the globe.

To use Facebook to your advantage, make sure to create an interesting personal profile page. Include photos and business information that will attract visitors and encourage them to read your profile.

Update your information regularly. Discuss recent happenings regarding your business. Interact with readers who post comments and create a “fans” page and invite clients to join.


In just a few years, Twitter has attracted a steady following that is increasing rapidly as the “buzz” around Twitter spreads.  This is the power of social networking sites – they are viral.

Twitter lifts the lid on the activities and conversations of other people. What we are seeing today is news being reported on Twitter before the media even has a chance to tell us.

For business people who want to maximize the vast communication potential of Twitter, it is best to be consistent when tweeting (telling people what you are doing).

Providing information to your followers about what you are up to with your business and add value.  Share tools, tips and strategies and make your updates interesting and engaging.


LinkedIn gives you the opportunity to grow your business using less of your own money.  How?  Use LinkedIn to search for potential employees and also as a means to expand your business contacts.

Provide a detailed profile (business information and photos) to generate interest.

Include a link to your website or blog for those people looking to access more information about you and your business. Interaction is key.  Answer question and provide valuable and interesting information.


YouTube enables video sharing on the internet. This social networking site has become the Number 2 search engine, behind Google.

If you have not tried live video streaming as a marketing tool for your business yet, it is time to jump in front of the camera.  Videos are very powerful tools in drawing online traffic.

Create a short, clear video featuring yourself talking about your business.  Tell them how you started out, about your journey, provide them with success stories and share your passion about your business.

Create several short videos (perhaps video seminars you conduct, presentations you make, or other business projects).  Make sure that you post your videos in the category relevant to your business to draw the right target audience.

In using social media to market and improve your business, building trust with your audience is essential. You can only do this by being honest and providing consistently interesting, useful and valuable information. What matters most is that you share your experiences and knowledge.  Doing so can influence people’s lives and encourage them to take action.

By Wendy Moore
Copyright 2011 Savvy Web Women Pty Ltd


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Wendy Moore is the founder of and creator of the Savvy List Building Blog – the information packed resource that shows business owners and entrepreneurs how to get in front of an audience that wants to buy what they are selling. To receive your FREE Special Report and weekly how-to articles to expand your online List Building toolkit, visit

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