search engines

How to Easily Drive Traffic to Your Website or Blog whilst Building Your Expert Status

Commenting on a blog post and sharing information and tips on forums are a great way of establishing yourself and your business as an expert on the internet.

It is also a great way of showing your appreciation to other business owners for sharing their valuable insights on blogs and forums. You can easily share with others by adding your input to the information already shared on that site.

But many business owners forget a very important step when making comments on blogs and forums – you have the opportunity to include a valuable back link to your own site.

What Is a Back Link?

A back link is simply a website link pointing back to your own website.

You can create a link by simply typing in your URL in the space provided on most forums or comment sections on a blog, usually at the end of the existing post.

In forums, however, make sure you read their guidelines first to find out if back linking is allowed. Some sites very strict about forum members using (or not using) links in the signature when they post.

Why Use Back Links?

Back links provide many benefits to you, your business and your website. Obviously, it is a way of promoting your website or blog from other places. If you include a back link in a very well regarded site, particularly those relevant to your own business niche, this will be looked upon favourably by the various search engines, such as Google.

Search engines will index a blog or website regularly where it is well regarded, so any back links posted on that site, particularly where the other site has content relevant to your website or blog will help your own website or blog to rank well.

Should You Swap Links?

There are a number of options available to publishers and business owners when establishing back links to your blog or website.

You can go for the paid option which means you will pay a website owner to create links to your page. So it works similarly to paid advertising.

Another way is to reach an agreement with a business owner in a similar industry as yours to do a link exchange. You put your website link on his or her site while they do the same and you put his or her link on your own blog or website.

A very important factor here, though, is the quality of content on your site or any other site you choose to link to. Make sure that the site you are linking to offers quality content and will be viewed by the search engines as a beneficial connection. Likewise, your site needs to complement or be relevant to the other site you are linking to.

Just linking to any site to get a back link is not advisable. Google ranks websites and blogs on relevance. So if you run a beauty business and have a bunch of links to a car mechanic, there is not a lot of synergy there. But if your beauty business links to like services, such as waxing, hair, makeup services, etc then there is obvious relevance between those businesses and yours.

So remember, when you freely share your expertise and comment on information you read on the internet, don’t forget to add a little bit of promotion in there for you and your business and include a back link.

By Wendy Moore
Copyright 2011 Savvy Web Women Pty Ltd

WANT TO USE THIS ARTICLE?

You can as long as you include the following (links must be active):

Wendy Moore is the founder of www.savvywebwomen.com and creator of the Savvy List Building Blog – the information packed resource that shows business owners and entrepreneurs how to get in front of an audience that wants to buy what they are selling. To receive your FREE Special Report and weekly how-to articles to expand your online List Building toolkit, visit www.wendymoore.net.

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Blogs – Your Power List Building Tool

by Wendy on January 4, 2011

Blogs – Your Power List Building Tool

Blog is short for weblog. A Blog is another type of website providing a more personal approach. It can serve as a person’s diary which is shared publicly on the internet. More than 133 million blogs are already online as of 2008, according to Technorati with 900,000 new blog posts published every day. Around 77 percent of Internet users read blogs according to Universal McCann.

Whether you use it for personal or business purposes, a blog is an effective way to tap into a wider audience. As with all websites on the internet, a blog has the ability to spread your message to the various parts of the world, literally within minutes. In fact, a blog can be indexed by search engines, such as Google, in as little as 10 minutes or less.

Blogs allow people to easily write any post they wish to share with others. Each post, or entry, is usually shorter when compared to regular online articles and usually written in a light or humourous manner. But while anybody can create and post to blogs and write whatever is on their mind, being ethical is still the number one rule of thumb. Rude language or inappropriate content has no place on the internet.

If you have decided to start a blog for your business, first all, make a specific plan. There are several factors that you need to consider. These include your blog platform, the template, a web designer, domain name and your hosting company.

Platform – Currently, there are numerous blog platforms available. Do a little research about them to find out which one suits your needs. There are some sites that offer bundled services that already include a licensed platform, domain name and hosting service for your blog.

Web designer – If you’re still in the process of learning the technical side of creating blogs, it would be a good idea to initially get a web designer who can help you out. Be sure to clearly communicate all your needs to ensure your web designer can deliver the blog that you specifically want.

Template – There are many great looking templates designed by professionals which you can use free of charge. For a more customised template, there’s usually a fee involved. Choose a simple template with a color theme that matches your company branding and that’s pleasing to the eyes. The template will be the main background for your posts so choose it carefully.

Domain name – This will be the name of your blog included as your web address or URL. For example, you can use your existing website url and add the word blog at the end (www.savvywebwomen.com/blog) or create a dedicated domain name (www.wendymoore.net). You can base the name of your blog around your name, your business name or even the keywords for your business niche. Make it as catchy and short as possible for easy recall.

Hosting company – This is the company that will host your blog so it appears live online. Sometimes, a hosting firm offers other services so shop around first before picking one that will give you real value for your money. However, there are also sites where you can easily publish your blog for f.ree such as Blogspot.com and WordPress.com.

Now that you know the basic things for creating a blog, you can start working on it. But first, prepare some short posts to introduce yourself and your blog when you launch it online. Make it short but engaging, something that will spark the interest of your readers.

Remember that blogs need to have quality content to drive traffic and be updated regularly. If you don’t have time to post regular blog updates, contact us to discuss how we can help you to keep your blog updated by using our Blog Posting Service.

So once you’ve put your blog online, update it regularly such as twice a week or once every week to provide fresh information to your readers. Train your audience to expect something new each time they visit your blog, and they will keep coming back.

By Wendy Moore
Copyright 2011 Savvy Web Women Pty Ltd

WANT TO USE THIS ARTICLE?

You can as long as you include the following (links must be active):

Wendy Moore is the founder of www.savvywebwomen.com and creator of the Savvy List Building Blog – the information packed resource that shows business owners and entrepreneurs how to get in front of an audience that wants to buy what they are selling. To receive your FREE Special Report and weekly how-to articles to expand your online List Building toolkit, visit www.wendymoore.net.

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